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For CEOs and business owners

Book publishing for CEOs and business owners

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Big Impact Books offers book publishing for CEOs and business owners who want a book that opens doors, using about one hour a week of interviews instead of solo writing.

The book is planned around where your business is going next, written in your own voice, guided through publishing, and launched through media and podcast opportunities. Clients quoted on the Big Impact Books website include a mortgage expert, a financial advisor, and a debt solutions founder.

Why should a CEO write a book?

Because a book carries your thinking into rooms you are not in. It earns trust with prospective clients, partners, and media, and it keeps working long after a campaign ends.

Big Impact Books often frames a book as an asset that keeps growing. Most business assets have an expiration date: campaigns end, ad budgets run out, social posts disappear. A book stays in circulation.

“This book would have never happened without Melanie and Big Impact Books. You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book. It's an all-encompassing program. It was the best investment.”

Sarah Hubbard, Founder of The Intentional Network, Mortgage Expert, and Author of The Intentional Networker

Definition

What is a forward-looking business book?

A forward-looking business book is written for the work, clients, and opportunities the author wants next, not as a summary of a whole career.

Big Impact Books encourages established CEOs and business owners to ask what they want more of over the next five or ten years, then build the book toward it. That makes the book useful for a growth plan, a new market, or a transition, instead of a memoir that only looks back.

The numbers

Business owner clients, in their words

Michael Ross credits Melanie’s counsel as a key reason
Amazon Best Seller
Spring when Michael Ross began working with Melanie, before launch
2022
Weekly author time in the Big Impact Books process
1 hour
Horizon Big Impact Books suggests writing toward
5 to 10 years

Visibility without constant self-promotion

Many accomplished leaders know visibility matters but do not enjoy talking about themselves. A book changes the conversation: instead of promoting yourself, you share ideas. Podcast hosts and journalists can interview you about the book, and prospects can read it before they meet you.

Learn how launches work in book marketing services, what to budget in how much book publishing costs, or return to the book publishing services overview.

“I began working with Melanie in the spring of 2022, before my book came out. Her counsel was one of the key reasons it became an Amazon Best Seller.”

Michael Ross, Author and Financial Advisor

“Melanie is the consummate professional and an All-Star collaborator. She delivered on her promises and did so timely, on budget, and cheerfully. She took an unfinished, rough draft and turned it into a published book that I will forever be proud of.”

William R. Mitchell, Founder of LegalEdge Debt Solutions and author of Say Goodbye to Credit Card Debt

Questions CEOs ask

Why should a CEO write a book?

A book lets a CEO explain their thinking once, in depth, and share it everywhere. Melanie Herschorn encourages leaders to write for where their business is going, not as a summary of their career. A book can support media attention, speaking, and conversations with ideal clients. Founder Sarah Hubbard called her Big Impact Books program the best investment.

More answers like this in the FAQ

How much time does writing a book with Big Impact Books take each week?

About one hour a week. Big Impact Books describes its done-for-you publishing and promotion process as designed to respect your time, with just one hour a week from the author. Clients describe spending that time talking through chapters in interviews while the team does the heavy lifting of turning their words into pages.

More answers like this in the FAQ

Is publishing a book worth it for a business owner?

For many professionals the return shows up beyond royalties. Melanie Herschorn argues that a book is an asset that keeps growing, unlike ad campaigns that end. Clients report concrete effects: attorney Manisha P. Patel has seen an increase in referrals from colleagues, and attorney Bobby Sawyer says his book is opening new conversations about speaking and his expertise.

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Will my book become a bestseller?

No one can honestly guarantee bestseller status. Client Michael Ross credits Melanie's counsel as one of the key reasons his book became an Amazon Best Seller, but results vary by book, audience, and effort. Attorney Bobby Sawyer noted that he appreciated Melanie's honesty from the beginning about what to expect from publishing a book.

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What does book marketing from Big Impact Books include?

Launch promotion through media and podcast opportunities. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks. Marketing is part of the same program as the writing: founder Sarah Hubbard said you are not only getting your book written, you are also getting marketing.

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How do I get started with Big Impact Books?

Start by reading how the process works on this site, then visit yourbigimpactbook.com, the main Big Impact Books website, to learn more about working together. Before you do, think about what you want the book to do for your business over the next five to ten years, because that answer shapes everything else.

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