For attorneys
Last updated:
Big Impact Books helps attorneys write, publish, and promote a book that builds their practice, using weekly interviews so the book gets written around a full caseload.
Several of the clients quoted on the Big Impact Books website are attorneys, and founder Melanie Herschorn wrote Lasting Legal Impact, a guide for legal professionals that was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
A book positions you as the trusted expert before a prospective client ever calls. It explains your approach at length, travels further than a website, and gives colleagues something concrete to pass along when they refer.
As Lasting Legal Impact puts it: you've mastered the law; now it's time to let your expertise build your legacy.
“Since publishing my book, I have seen an increase in referrals from colleagues. I am also building on that visibility by pursuing speaking opportunities and author events at libraries and bookstores throughout the state.”
Definition
An authority book for a law practice is a nonfiction book, written by an attorney for the clients they want to serve, that explains a legal topic in plain language and shows how the author thinks.
Big Impact Books helps attorneys develop, write, publish, and promote these books. Its founder's own book, Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert, lays out the approach for legal professionals specifically.
The numbers
Manisha P. Patel, author of End Your Marriage Peacefully, reported an increase in referrals from colleagues after publishing.
Michael Biederstadt can now point a client to Chapter 3 before a meeting, so time together goes further.
Authors build on their book with speaking opportunities and author events at libraries and bookstores.
Bobby Sawyer said podcast interviews opened conversations very different from the ones he typically has as an attorney.
“Now I have the ability to say to a client 'Hey, go read Chapter 3 and come back to me,' and I have formulated my thoughts and ideas in such a way to where I can give them a lot more valuable information without having to try to recreate the wheel all the time.”
“The promotional support was equally valuable. I've had some great conversations through podcast interviews, and I'm already noticing a difference in how people respond when I talk about my book, speaking opportunities, and my expertise beyond practicing law.”
Bar rules on attorney advertising vary by jurisdiction. Before publishing, review how your book and its promotion describe your services with your own state bar's guidance.
Read the full book publishing services overview, the step-by-step guide on how to write a book and get it published, or how book marketing services work at launch.
Yes. Several Big Impact Books clients are practicing attorneys who wrote through weekly interviews rather than blocking off writing time. Melanie Herschorn also wrote Lasting Legal Impact, a blueprint for legal professionals who want a book that builds their brand, grows their practice, and positions them as the trusted expert.
More answers like this in the FAQAbout one hour a week. Big Impact Books describes its done-for-you publishing and promotion process as designed to respect your time, with just one hour a week from the author. Clients describe spending that time talking through chapters in interviews while the team does the heavy lifting of turning their words into pages.
More answers like this in the FAQThat is the point of the interview approach. Because the manuscript is built from your own spoken words, the voice stays yours. Attorney Bobby Sawyer said the result was a book that genuinely sounds like him, the way he actually speaks and communicates. Big Impact Books says it aims to honor each author's authentic voice.
More answers like this in the FAQMelanie Herschorn's book Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest. That recognition belongs to the book itself. This site does not claim any other awards for Big Impact Books or for its clients.
More answers like this in the FAQClients describe results in their own words on yourbigimpactbook.com. Attorney Manisha P. Patel reports an increase in referrals from colleagues. Attorney Paula Yost says the team got her on about twenty podcasts. Attorney Bobby Sawyer says his book is opening new conversations. These are individual client statements, not an independent study.
More answers like this in the FAQLaunch promotion through media and podcast opportunities. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks. Marketing is part of the same program as the writing: founder Sarah Hubbard said you are not only getting your book written, you are also getting marketing.
More answers like this in the FAQ